MCAD is a non-profit organization where music education is at the core of our programming 

Providing systems of support that allow musicians and other performance artists to live, grow and thrive in the San Francisco Bay Area

MCAD has aligned with the nonprofit organization PB&JAMMusic Sessions for Kids

Offering enrichment programs for grades K-8 & beyond with “in-class” and/or “after-school” workshops broken down into three 12-week phases.

Designed for all children, especially those in the ESL community and the underserved children living in the Bay Area, with a focus on children living mainly in the Tenderloin, 6th & Folsom Street corridor and the Mission District

A new era
of musical
expression

San Francisco has always been a magnet for the working musician. Recently, however, the changes in the music industry away from live performance and toward online distribution, mixed with the high cost of SF living, has eroded opportunities musicians once had to develop their skills.

Despite technology and new platforms for distribution, the lack of a centralized physical community has limited artists’ ability to connect, collaborate, create, and make music a career.

In response, Music City Artist Development (MCAD) seeks to lay the foundation for a new era of musical expression and innovation in SF, through its mission to revitalize systems of support that allow musicians and other performance artists to live, grow and thrive in the SF Bay Area.

The historical vision for MCAD was created in the early 1980s by Rudy Colombini, MCAD’s Board President, when he bought the Encore Hotel. Since then, Rudy has transformed the building into Music City San Francisco (MCSF), with a hotel and fully-stocked rehearsal spaces and studios. MCSF and MCAD were founded by artists uniquely to serve other artists. Currently undergoing renovation, this building will house MCAD.