MCAD is a non-profit organization where music education is at the core of our programming
Providing systems of support that allow musicians and other performance artists to live, grow and thrive in the San Francisco Bay Area
MCAD has aligned with the nonprofit organization PB&JAMMusic Sessions for Kids
Offering enrichment programs for grades K-8 & beyond with “in-class” and/or “after-school” workshops broken down into three 12-week phases.
Designed for all children, especially those in the ESL community and the underserved children living in the Bay Area, with a focus on children living mainly in the Tenderloin, 6th & Folsom Street corridor and the Mission District
San Francisco has always been a magnet for the working musician. Recently, however, the changes in the music industry away from live performance and toward online distribution, mixed with the high cost of SF living, has eroded opportunities musicians once had to develop their skills.
Despite technology and new platforms for distribution, the lack of a centralized physical community has limited artists’ ability to connect, collaborate, create, and make music a career.
In response, Music City Artist Development (MCAD) seeks to lay the foundation for a new era of musical expression and innovation in SF, through its mission to revitalize systems of support that allow musicians and other performance artists to live, grow and thrive in the SF Bay Area.
The historical vision for MCAD was created in the early 1980s by Rudy Colombini, MCAD’s Board President, when he bought the Encore Hotel. Since then, Rudy has transformed the building into Music City San Francisco (MCSF), with a hotel and fully-stocked rehearsal spaces and studios. MCSF and MCAD were founded by artists uniquely to serve other artists. Currently undergoing renovation, this building will house MCAD.
What started out as a for profit booking agency soon transformed into the non profit we’re today.
In 2019 Music City Artist Development provided over one hundred paid gigs for local musicians and performing artists.
We were on track to double the amount of paid gigs for local artists in 2020, due to Covid-19 all gigs have been cancelled for 2020.
In light of this, we have started a lost gig fund for musicians facing unmet essential needs due to lost revenue from cancelled gigs.
Below is an outline of our partners who without them we could not continue to provide opportunities for local musicians and performing artists.
Music City Artist Development, which seeks as its mission to revitalize systems of support that allow musicians and other performance artists to live, grow and thrive in the San Francisco Bay Area, is proud to announce its Music Event Sponsorship Campaign. This campaign seeks several sponsors at multiple levels that will highlight your organization’s dedication to our local community and to original live, and local music. Through the weekly Fern Alley Music Series and Polk Street Songwriter’s Festival, your business will benefit from an expected audience of 3,000 for Fern Alley Music Series.Support